by Heidi Richards Mooney | Aug 7, 2016 | BLOG, Content
Structuring your content is crucial when you are writing for others to read. It must be written to the audience in a style that is at the level they would want to read and can easily understand. And unless you are writing a novel or textbook it should also be easy to...
by Heidi Richards Mooney | Jun 24, 2016 | BLOG, Content, Copywriting, Social Media
Before you begin writing anything, it is important to understand the writing process. Writing is more than just putting words on paper. It takes thought and planning to produce quality content, and having quality content is more than important…it’s imperative! Never...
by Heidi Richards Mooney | Dec 17, 2014 | BLOG, Content
The first thing you must do when trying to create content ideas is to understand the purpose of the content you’re creating, what your goal for each piece of content is, and why you’re creating it. If you don’t know why you’ve created a...
by Heidi Richards Mooney | Nov 25, 2014 | BLOG, Content
Content marketing is likely the most important type of marketing that your business can ever engage in. Without content marketing your business will not make a very big stride toward creating an effective online presence. Today, more than ever, having engaging,...
by Heidi Richards Mooney | Feb 24, 2014 | BLOG, Content
Content is how the search engines “rank” websites. It is the measure used to build authority, and credibility so that when Google, Bing and other search engines are showing results to visitors searching for specific content, they give them what they are...
