by Heidi Richards Mooney | May 1, 2018 | Internet Marketing, Niche Marketing, social influence
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their...
by Heidi Richards Mooney | Oct 31, 2017 | BLOG, Blogging, Internet Marketing, Marketing, Search Engine Optimization
It’s amazing where internet marketing has taken business. Today, business owners have more technology and resources than ever before. One marketing strategy is geo targeting, which smart business owners are taking advantage of. What Is Geo Targeting? Geo targeting...
by Heidi Richards Mooney | Oct 2, 2017 | BLOG, Content, Copywriting, Internet Marketing, Marketing, social influence, Social Media
“Going Viral.” That’s what every smart marketer dreams of … getting others to spread the word about their company, often without incentive, payoffs or any other type of reward. They simply do it because they have an emotional need to do so.This...
by Heidi Richards Mooney | Jun 27, 2017 | BLOG, Business Management, Business Startup, Internet Marketing
Planning and preparation are the keys to a successful online business. Too many companies and businesspeople lose thousands or even millions of dollars each year, simply because they fail to understand the real value of proper planning and implementation. You have to...
by Heidi Richards Mooney | Feb 14, 2017 | BLOG, Business, Content, Internet Marketing, Social Media
While some people love technology and are wooed by gizmos galore, the average business owner is much more practical. They aren’t going to plunk down money on a website if they already have one. Even if you explain that what they have is a static website,...
by Heidi Richards Mooney | Feb 12, 2017 | BLOG, Ecommerce, Email Marketing, Internet Marketing, Social Media
If you hate sales and think the idea of selling your services to brick-and-mortar stores sounds unpleasant, think again. You don’t have to do any cold calling or even in-person sales to get this to work. You do have to implement some offline strategies to get...
